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Seminars Marketing Strategies – benchmarking for success August 27, 2008 at Essex Farms, Near IIT, Delhi Seminar was on the integral role of marketing in today’s restaurant industry and how the marketing strategies create a direct effect on profitability & sales of the restaurants. Topics discussed were Public Relation vis-à-vis Advertising by Dilip Cherian (Founder Partner, Perfect Relations); Kids Marketing Strategies by Jyoti Rakheja (Marketing Head, McDonald’s); Delivery Promotion Strategies by Dev Amritesh (Marketing Head, Domino’s); Customer Relationship Management by SudiptaSen Gupta (Sr. Vice President Marketing & Sales, Nirula’s). Leveraging HR as a strategic tool for corporate excellence October 17, 2007 at Essex Farms, Near IIT, Delhi Elaborated the dimensions of HR in forming the strategies of a corporate. Topic were Search for Talent: Recruitment Challenge & Opportunities by Hitesh Oberoi (COO Naukri.com); Empowering Human Potential through Leadership, Training & Development by Andrew Ryder (Training Head, Nirula’s); Employee Retention through Employee Engagement: Promoting belongingness at workplaces by Ajeet Chauhan (Vice President HR, Nirula’s); Performance Management System, the McDonald’s Way by Mr. Debanjan Roy (Head HR, McDonald’s). |
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